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Wednesday, 09 August 2017 / Published in International Montreal Butler Academy News

Are you an Athlete of Excellence?

Loic Le Roy PhD

Spanish version: link

Are you an Athlete of Excellence?

The cliché conveyed by urban legends and ancients (or modern) movies about the Butler’s functions very loosely translate the reality of this profession in the XXIst Century. The image of the butler wearing ancient style white gloves and classical penguin suit while being somewhat aloof, and with a sad face to boot, is over !

Times they are a-changing… The deal now is that employers search to recruit a competent House Manager (H.M.) or a Personal Assistant (P.A.) that is a proactive, well educated, a multi-skilled person, in whom one can trust. ‘The’ peerless service professional who knows how to quickly find solutions to complex problems, even better to anticipate and avoid them altogether, know how to manage stress, and knows how to add value in all of his/her actions scores the higher on the employers desirability index. The butler of the XXIst Century is an “Athlete of Excellence”. Just like the elite athletes, he is commited to the delivery of optimal performance.

So far my career has been articulated around the following passions of mine: management, training, psychology of sport, verbal and non-verbal communication, performance.

Fascinated by the mechanisms which lead the elite athletes to reach the pinnacle of their capacities and deliver a constant level of excellence in performance, I pursued a PhD in the psychology of performance and coached hundreds of top athletes and companies decisions-makers professionals in how to achieve it. As an expert in this field, I help athletes to think differently. I help them in how to merge feelings and strategic thoughts, how to mobilize all their resources and win titles. My job is to train people so that they become (very) successful, that they become leaders!

To excel at a field is always a question of psychological shaping first. 90% of success in sports comes from the training of mental faculties. It is an important element of the professionalization of athletes. It is the same for the butler of the XXIst Century!

To train people who can offer peerless performance in service is our mission. Our ambition is to train the IMBA students and to equip them with a strong professional attitude, one which will lead them to the ideal state of performance, a state of mind which allies stamina, extreme concentration and relaxation at the same time; this attitude will be communicated to the outside world by a ‘fluid’ deportment, a pleasant and relaxed focused behaviour. 

Fluidity facilitates the learnings which favours the acquisition of multi-purpose skills: this superior capacity is needed to acquire all aspects of the Butler Art and to master them thoroughly. The constant day to day delivery of dedicated personalised services and unique experiences will be the professional signature of an IMBA trained butler. 

So, are you an Athlete of Excellence ready to start training?

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